Earth BioGenome Project: Global Communications Strategy

Role: Director of Communications & Strategic Engagement

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Overview

Led communications strategy and digital engagement for the Earth BioGenome Project Secretariat, supporting visibility, stakeholder engagement, and collaboration across a global network of more than 60 genomics initiatives.

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Key Responsibilities

• Digital communications strategy

• Website content and management

• Editorial planning

• Newsletter production

• Stakeholder communications

• Analytics and reporting

• Science communication campaigns

Results

• 617% increase in LinkedIn engagement

• Instagram growth: 4,533 → 7,932 followers

• BlueSky growth: 4,420 → 6,602 followers

• Multiple campaigns exceeding 50,000–96,000 views

• 30% increase in website traffic

Featured Campaigns

• Why Sequence Insect Genomes?

• Communicating Genomic Research & Innovation

• Bilingual Science Communication